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From Islands to Iconic Manhattan
Jasmine Gerald’s journey from St. Thomas in the U.S. Virgin Islands to the heart of New York City is marked by her passion for sharing Caribbean culture and cuisine. In 2020, she took a gamble, opening Jasmine’s Caribbean Cuisine on Restaurant Row amidst a pandemic, offering much-needed comfort and escape for diners craving a taste of the islands. Just three years later, her continued success prompted the opening of S’Aimer, a sophisticated lounge celebrating the fusion of Caribbean and French gastronomy, right across the street.
Creating an Escape in Times Square
According to Jasmine, it was essential to create a haven during a time when many felt isolated and anxious. "People’s spirits were down, so I was like, ‘Let me create a place where people come in for good food, good vibes, good drinks,’” she explained. With its warm decor and inviting atmosphere, Jasmine’s Caribbean Cuisine became the only Caribbean restaurant in the bustling Times Square area, quickly becoming a local favorite.
Rich Flavors and Cultural Heritage
Gerald's culinary offerings are a celebration of Caribbean culture. The menu features a wide array of dishes ranging from Jerk Chicken to Stewed Oxtail, infused with flavors from St. Thomas, Dominica, and Antigua. These traditional recipes have been cherished in Gerald's family for generations, ensuring diners experience both authenticity and warmth. Every dish is paired with signature cocktails, including the tantalizing rum punch aptly named 'Scandal', creating a feast that stimulates all the senses.
The Journey of a Passionate Entrepreneur
Your average diner can appreciate the effort that goes into crafting a dining experience at Jasmine’s. Gerald’s entrepreneurial path has taken her from beauty salons across four countries to anchoring herself in the competitive New York City restaurant scene. Empowered by her family's involvement, her passion for Caribbean flavors and commitment to showcasing a vibrant culture became a successful business model.
Unique Vibes and Events
Jasmine's turns dining into an engaging experience with regular events like steelpan performances and live DJ sessions, particularly popular on Thursdays and Saturdays. These events serve not just to entertain but to connect communities over shared experiences and rich cultural expressions. Gerald emphasizes the importance of community, stating that her goal is to foster connections through hospitality and cultural experiences.
Your Invitation to a Culinary Adventure
For New Yorkers and visitors alike, Jasmine’s Caribbean Cuisine and S’Aimer NYC are not just restaurants but a culinary adventure that embraces the spirit of the Caribbean. Whether it's indulging in a hearty meal or enjoying a creative cocktail, Gerald's establishments are ideal for anyone seeking a break from the ordinary in the vibrant context of Manhattan.
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